Flowdropas.com has learnt that former Disqualified Big Brother Naija housemate, Erica Nlewedim has been announced as Legend Extra Stout and Star Radler brand influencer amidst relaunch.
According to the Marketing Director, Nigerian Breweries Plc., Emmanuel Oriakhi, “the relaunch of both brands is in line with the company’s penchant for innovation aimed at attracting young consumers, and the new Brand Influencer serves as a symbol of strength, boldness and resilience which are admired by the consumers and aligns with the personality of both brands”.
Erica Nlewedim, while reacting to her new role as Brand Influencer said; “I am delighted to represent these two exciting brands. They embody the youthful exuberance, unrestricted freedom of expression, among other qualities that make them a perfect fit for me and my audience. This partnership will no doubt be a success, and I cannot wait to be part of the execution of some of the activities we have planned.” She said.