Arcade Content’s Kyle Lewis directed ‘Bad Hair,’ Nasty C’s epic 14-minute music video that topped the Apple Music video charts in South Africa for the week of its release.
Apple Music featured the music video in France, Germany, the UK and the US, something that almost never happens to African videos. Apple Music hailed its “audacious visuals,” describing it as “epic” and “stunning.”
‘Bad Hair’ was also featured on leading production company trades Shots and Promo News, who hailed it “a very stylish and envelope-pushing treatment” with “sumptuous visuals.”
The music video includes three songs from the four-time Metro FM winner’s ‘Bad Hair Extensions’ album: ‘Don’t Do It,’ ‘Phases’ and ‘Good Girls and Snapchat Hoes.’
“Nasty C approached me to direct a film featuring three of his songs, that would make a statement,” says Kyle. “It’s an art piece about his own journey of breaking free and becoming a man, with the three sections representing the past, present, and future respectively. Visually, the films move further and further away from the initial renaissance styling, as a visual metaphor for breaking way from the ideals of the past and becoming true to yourself. As surreal as it gets, I tried to keep it as real and visceral as possible, which is what I got from Nasty’s music.“